Winemaker Gary Irvin came to California’s Central Coast in 2006, learned farming, and spent eight years in the wine industry before creating Primitive Wines. His partner Stephanie Marin brings a career in film storytelling, small-business leadership, and financial planning. Together, they pair Gary’s instinctive winemaking with a belief that wine should feel personal, approachable, and connected to new memories.
Paso Robles and France’s Rhône Valley share a celebrated relationship with Rhône grapes—especially Grenache—but Paso is not an imitation. Warm days, cool nights, and varied calcareous soils let Rhône varieties ripen generously while retaining energy, creating a distinctly Central Coast expression alongside the estate’s Cabernet Sauvignon and Malbec.